Do we have too many Choices today? IS HENRY FORD'S WISDOM STILL RELEVANT TODAY??

"ANY CUSTOMER CAN HAVE A CAR PAINTED ANY COLOUR THAT HE WANTS SO LONG AS IT IS BLACK."

​I love to read. I try to read as much as I can, mostly non-fiction. I am currently checking out a classic work, "My Life and Work" by Henry Ford. 
It contains the classic adage, "Any customer can have a car painted any colour that he wants so long as it is black."   Very tongue-in-cheek and witty, I love  it. The book describes this seemingly risky choice that Ford made back in 1909.

I love to read. I try to read as much as I can, mostly non-fiction. I am currently checking out a classic work, "My Life and Work" by Henry Ford. 
It contains the classic adage, "Any customer can have a car painted any colour that he wants so long as it is black."   Very tongue-in-cheek and witty, I love  it. The book describes this seemingly risky choice that Ford made back in 1909.

​What many people don't know is that it was also the same time he announced his scaling down his production to one model, the famous "Model T".
But Ford had a larger vision with this announcement, "I will build a motor car for the great multitude. It will be large enough for the family but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one—and enjoy with his family the blessing of hours of pleasure in God's great open spaces."

​​Ford obviously knew his customer inside and out, he researched where he wanted to position his product, and went ahead with his bold decision.
How did the public react? He relates:  "This announcement was received not without pleasure. The general comment was: 'If Ford does that he will be out of business in six months." 
So what happened? I think we all know the rest of the story somewhat.  His bold moves paid off as he continued building quality vehicles for the masses over 100 years later.  

Its a fascinating read, an insight into a great business mind of yesteryear.
The question that I have for you guys and gals is:
In our modern world are there too many choices available to us? Too many options? Too much choice leading to regular bouts of analysis paralysis?
Are Henry Fords classic words outdated? Or can they be applied differently?
​
I would love to hear your comments and view on this. 
​Thank you! 

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